YouTube expected profit model

Sept. 8 news YouTube, despite the establishment of only 19 months, but has become the darling of the Internet video site. The video has reached 100 million, YouTube's success attracted other new startups and giant jealous, Microsoft entered the video sharing market, launched its own service; this summer, SKYPE and KAZAA also introduced a Venice project to become a YouTube killer.

In this hectic situation, people seem to forget that so far the video sharing is still a high investment, low profit, non-profit business. YouTube plans to launch a new business model, each user can put their own video content. It should create their own advertising, and plans to spread through the Googel and Yahoo.

YouTube monthly inputs from 900,000 to 1,500,000 U.S. dollars, most of the inputs to the server provider and broadband provider in the hands. As the YouTube video piracy issues are being addressed, if faced with legal proceedings, the cost will be higher.

More importantly, it faces a difficult problem, how to achieve profitability? YouTube can make money from this growth, while maintaining the user can expand. If the introduction of advertising, the user can be alienating. Given this risk, YouTube founders Chad Hurley and Steve Chen of the advertising business is not eager to implement. In a two or three minutes of video in the tentative 30-second commercials running. YouTube in the development of a new model that allows advertisers to establish a video channel, or to place the home page of YouTube video content.

To open up new channels for advertising, logically possible, but in this competitive environment, how to seek avenues of cooperation? YouTube, Warner Brothers introduced the first branded channels, and promotion of new Paris Hilton CD. But for those who are not content businesses, another method is to build a theme-based management of channels. Or YouTube through technical means and in accordance with the user's browsing interest ads.

Another problem is that, YouTube does not help advertisers achieve the best video content. Gartner analyst Allen Weiner said institutions, YouTube could create separate channels to provide more professional video content.

So far, YouTube executives have been no positive stand on the advertising business. Company wants users to pirated content can automatically filter, for advertisers to establish a creative Fang Shi for community also faces great challenges, such as the film festival or to fund video competitions.

YouTube, a good beginning, but a new generation of mainstream sites and new start-ups than before, its impossible to have too much time to get into video services, real money.






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Waste cartridge up to 5 times the false profit Canon ink cartridge recycling difficult

Toner cartridges in the ground in 1000 will not degrade, a drop of ink can be 60 cubic meters of water pollution. Canon began in 1990 around the world in recycling cartridges can be present, Canon (China) in China, collected only a few hundred.

Zhongguancun in Beijing, Tianjin Electronics Street, "high recycling cartridges, toner cartridges," the ads everywhere. It is understood that these discarded cartridges were recovered hundreds of dollars, but also renovated into a fake brand-name cartridges for sale, some up to 5 times more profit. Driven by profits, counterfeiting supplies despite repeated prohibitions.

As noted in statistics, the domestic market, original, generic, counterfeit supplies approximately 5:1:4 ratio of the three, counterfeit supplies almost half of the market.

In China, the consumption of ink is very alarming. Have statistics, in 2002 in China reached 26 million cartridges sold in 2004, China consumed 62.3 million and 17.8 million printer cartridges toner cartridges. Cartridges consumption rate of 30% per year increase, but the green ink only 1% recovery rate, a lot of ink and toner cartridges are directly poured into the garbage heap, or to be renovated and selling.

Now Canon, HP, Lexmark and other manufacturers had assumed a recovery mission, through stores and other retail channels to users free of charge recovery, but the cartridge is not optimistic about recovery. According to reports, Canon in 1982 developed the world's first cassette of a body, anyone can design a simple structure to replace cassette, obtained hundreds of patents. Canon's recovery has now spread to 21 countries, and achieved 100% Recycling.

From April 18, 2005 start, Canon (China) set up branch offices in 15 of 17 collection points. Recycling ink cartridges, toner cartridges were sent to Canon Dalian company to handle. But more than a year and only spent cartridges recovered hundreds.

Canon Dalian Company Ltd. Sugai ceremony, "said Canon's global recycling cartridges is as a whole lose money trading. But long-term consideration, the work had to keep the job."

In the U.S., Canon ink cartridge recycling a channel for people to pay the middle of one U.S. dollar, but in China, because the manufacturer is free recycling, many consumers prefer to sell several tens of dollars cartridge counterfeiters, do not want to return the green recycling factory. Insiders pointed out that people do not understand the green recycling pollution cartridge main reason for not ring true.

Sugai ceremony introduced the world Canon 4 cartridge set up recycling bases, Canon Dalian is the world's first recovery bases. Currently, through the cartridges, toner cartridges recycling by reducing the amount of carbon dioxide in a total of over 240,000 tons, the equivalent of 545 square kilometers of natural forests absorbed carbon dioxide a year.






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